Working in digital experiences
Interested in working in the field of digital experiences? Discover this creative and innovative sector
+5000jobs in digital experiences in Québec
59500$average yearly salary
300businesses active in this sector
$711million generated
+5000jobs in digital experiences in Québec
59500$average yearly salary
300businesses active in this sector
$711million generated
What are digital experiences?
Digital experiences include exhibitions and immersive environments, interactive public installations, soundscapes, shows and concerts featuring spectacular stage design, large-scale augmented games, and multimedia night-time tours staged at numerous sites across Québec. Each experience is a different adventure – ready to give them a try?
Explore our career capsules in immersive experiences
Dive into the captivating world of digital experiences with these two-minute videos that highlight exciting and creative careers at the very core of the industry!
Explore inspiring career paths in digital experiences
Discover the unique and sometimes unusual career paths of professionals in the digital experiences sector who are passionate about creation and technology.
Learn more about the various career categories in digital experiences
Working in the digital-experiences sector… is absolutely possible! Explore employment opportunities relating to the six major job categories in this dynamic industry.
Artistic
Design, scriptwriting, direction, creative direction, projections, and more.
Development, programming, and technical support
Tool and software development, data science, and production pipeline optimization.
Management and production
Task and schedule planning, budget and production schedule monitoring, and customer service.
Administrative support, communications, marketing, and distribution
Promotion, market entry, and legal, financial, and logistical issues.
Human resources
Talent development and mobilization, compensation, recruitment, and employment loyalty.
Artificial intelligence
Process automation, data management, machine learning, creation of self-managed databases, and creation of generative AI tools.
Looking for training that’s right for you?
There are more than 2,000 courses in creative digital production and more than 150 college and university programs in this field at the undergraduate, graduate, and postgraduate levels.
Québec’s digital-experiences industry
With more than 5,000 salaried positions by 2025, this field offers a wealth of creative projects using a variety of technologies that continue to push back multisensory boundaries.
<strong>Immersive entertainment</strong>
Virtual space design — Interactive content in virtual or mixed reality — Immersive exhibitions and experiences — 360° films — Virtual reality films.
<strong>Digital installations and projections</strong>
Architectural lighting — Interactive installations — Museum installations — Architectural mapping — Furniture — Augmented scenery design.
<strong>Audio and video production</strong>
Podcasts — Sound design — Interactive marketing content — Digital books — Video content production (excluding traditional films and linear series).
<strong>Technologies and software</strong>
Edutainment applications — Mobile applications — Connected and electronic devices — Software — Web sites.
Early days
Québec studio Felix & Paul created the first multisensory, interactive virtual reality experience using NASA images, called L’INFINI.
Credit : Centre PHIEconomic profile
In 2022, Québec digital-experience studios generated $496 million in revenue. Better yet, in 2025, experts are aiming for $711 million! Most of these companies are located in Greater Montréal, a vibrant environment where innovation and creativity drive every project.
Credit: Mels Studios et postproductionA growing industry
The sector is experiencing strong growth, with a projected annual increase of 12.7% in revenue and 9.7% in salaried positions in 2025. This growth is fuelled by exports, which accounted for 52% of revenue in 2022, and a growing interest in international markets. In short, Québec is making its mark on the world stage, and it’s only just getting started!
A diversified industry
Video mapping (projection), animation, motion design, sound spatialization, virtual, augmented or mixed reality: the digital-experiences sector also includes interactive media such as podcasts, interactive television series and web documentaries, accessible on mobile devices, computers and tablets.
The various artistic disciplines within the digital-experience sector
What types of projects might professionals in the digital experiences sector be involved in? Inspired by the diverse practices of Xn Québec members, here are a few options in this creative sector.
Immersive and interactive arts
Museum, public, immersive or 360 installations, interactive scenery design, virtual, augmented or mixed-reality experiences, multimedia stage productions.
Digital and visual arts
Digital art, motion design (2D-3D), video-mapping, captive generation by artificial intelligence.
Creative sound and audiovisual production
Podcasts, audio spatialization/360, audio post-production, immersive audiovisual experiences.
Interactive narration and digital contents
Web series, mobile applications, interactive web content, web documentaries, interactive digital books.
Edutainment experiences
Edutainment applications, virtual education platforms.
Emerging technologies
Artificial-intelligence and robotics projects.
Iconic Québec businesses in the field of creative digital production
Québec boasts more than 300 innovative companies that are pushing the boundaries of digital experiences. Here are five that stand out thanks to their projects:
Moment Factory
This studio is behind unforgettable experiences such as Foresta Lumina in Coaticook, illuminating Jacques-Cartier Bridge, a projection on Barcelona’s Sagrada Familia, and Madonna’s 2012 Super Bowl show. More recently, the studio launched Aura Invalides in Paris, thereby adding to an international portfolio of immersive experiences in airports, museums, forests, and heritage sites, often in collaboration with artists such as Billie Eilish.NORMAL Studio
Normal Studio converts urban spaces into powerful immersive experiences. Using multisensory and interactive installations, 360° projections and architectural interventions, its artists conjure wonder in people’s everyday lives and craft shared moments of magic. For example, the interactive video projection Au bord du lac tranquille (By the quiet lake) on the ice rink in Montréal’s entertainment district.<strong>Felix & Paul Studios</strong>
In 2014, the studio created the first-ever virtual reality film: Strangers with Patrick Watson. Since then, the studio has been pushing the boundaries of the medium by combining interactivity and immersive storytelling, as in the Space Explorers exhibition. Its L’INFINI exhibition was designed in collaboration with Studio Phi.Dpt.
A pioneer in the design of interactive experiences in virtual, augmented, and mixed reality, Dpt. has taken part in innovative projects such as À plein volume : Basquiat et la musique at the Montréal Museum of Fine Arts, the first major exhibition to explore the importance of music in Jean-Michel Basquiat’s work in a multidisciplinary way. The interactive spatial tale Oto’s Planet has also won numerous international awards.Gentilhomme
This studio is known for its music videos and projects for stars such as Elton John. One of its most notable achievements was Pop !, an interactive installation of inflatable puppets that react to voices, installed in the Montréal’s Entertainment District. The studio also designs immersive experiences in public places such as airports and shopping centres.Explore other industries
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